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The Fatal Flaw in Safety Goal Setting – and How to Fix It for 2025

Most safety goals fail – but not because they’re too ambitious. The real problem? They’re often unclear, unrealistic, and lack a solid plan of action. If safety targets feel like just another compliance box to tick, it’s time to rethink the approach.

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This episode dives into why traditional goal-setting methods fall short and what safety professionals can do differently to drive real, measurable change in 2025.

Highlights:

  • Why traditional safety goals fail: Lack of clarity, unrealistic expectations, and no structured action plan.
  • The hidden flaw in metric-driven targets: Focusing too much on numbers can create a disconnect from real-world safety improvements.
  • The three pillars of effective safety goal setting: Vision (why it matters), Reality (where you are now), and Action (how to get there).
  • Speaking the language of business: Aligning safety with organisational goals to drive engagement and impact.
  • Beyond compliance: Why safety should be seen as a strategic enabler, not just a regulatory requirement.
  • A better way to track progress: Shifting from rigid targets to meaningful, adaptable milestones.
  • Real-world insights from safety professionals: Common challenges, practical solutions, and success stories from the field.

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