Falls are often seen as “just accidents” or an inevitable part of ageing, but the reality is far more serious, costly, and preventable. I sat down with Jules Robinson, Occupational Safety and Health and Falls Manager at RoSPA, to dig into the truth behind falls, the misconceptions that hold us back, and the impact of their Fall Fighter campaign that’s helping communities, organisations, and individuals save lives.
This conversation shines a light on why falls matter to all of us, whether at work, at home, or in our communities, and shares clear steps we can all take to make a difference.
Highlights include:
- Jules’ journey: from marine conservation to fall prevention leadership
- Why falls remain the No.1 cause of accidental injury worldwide
- The biggest misconception: “falls are just part of ageing”
- A shocking 90% increase in fall-related deaths over the last decade
- £4.4 billion: the hidden annual cost of falls to UK society
- How Fall Fighter works: free training, practical home safety tips, lifestyle awareness
- Success stories: 69% reduction in falls through targeted interventions
- How to get involved: access the free toolkit, videos, and resources at RoSPA’s Fall Prevention Hub
👉 Take action:
- Download the free Fall Fighter toolkit
- Join in Falls Prevention Awareness Week (15–22 September) and raise awareness in your organisation
- Connect with Jules on LinkedIn
- Sign up for a future Safety Roundtable
- Connect with Christian on LinkedIn
